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Use FeedBurner to Manage Your WordPress Feeds

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FeedBurner is an essential tool for many bloggers. FeedBurner is a tool for managing, syndicating, and promoting your blog feeds. Best of all, it’s a free service. It’s very easy to get started and in this guide, I’ll show you how.

  • Burn your FeedBurner feed
  • Redirect your WordPress feed to FeedBurner
  • Recommended FeedBurner services

Start taking advantage of FeedBurner and read on…

Burn Your Feed

To get started, type your blog URL into FeedBurner’s front page. If all is well, it should automatically detect your feed and verify it. If you don’t already have an account with FeedBurner, it’s easy to sign up. All you need to do is input your e-mail, as well as choose a username and password.

FeedBurner Signup

Now that you’ve claimed your feed, you should be on a screen which tells you you have completed step 1.

FeedBurner Step 1

On step 2 of the FeedBurner process, it will prompt you to set up additional free FeedBurner stat tracking. Besides this, you’re all done – unless you want to optimize and publicize your feed more, which will be gone over later.

Integrate with WordPress

Luckily for self-hosted WordPress users, FeedBurner provides an easy to use plugin to redirect your native WordPress feeds to your brand new FeedBurner-managed feed. It’s called FeedBurner FeedSmith, and you can download it here.

Once you have installed and activated the plugin, a new Settings page will be created where you can input your FeedBurner feed URL, as well as a FeedBurner comments feed URL (optional).

FeedBurner FeedSmith

After saving the settings, your WordPress feed URLs will now redirect to FeedBurner.

Recommended FeedBurner Services

FeedBurner offers a multitude of free and paid services you can use to optimize, publicize, and monetize your feeds.

  • BrowserFriendly – This will make your FeedBurner page more presentable to all browsers, making it easier for potential readers to subscribe to your feed.
  • FeedFlare – Provides links such as “Add to” and “Digg This” to each of your feed items, so your readers can share content across social networks with ease.
  • Email Subscriptions – Integrate your feed into an e-mail subscription service provided by your choice of either FeedBurner or FeedBlitz.
  • PingShot – Automatically ping several web-based feed reading services such as Technorati, Bloglines, Ping-o-matic, and many more.

This is just a small selection of many useful free services provided by FeedBurner.


If you don’t already use FeedBurner on your WordPress blogs, you should. It’s super easy to sign up and get started, as I’ve gone over in this guide. Once you build up a good amount of subscribers, you can also use the FeedCount to show off your subscriber count. Thanks for reading, and don’t forget to subscribe to my feed (served by FeedBurner) for more Theme Lab updates.


Leland Fiegel was the original founder of ThemeLab. He is a web developer who loves WordPress and blogging.