Just yesterday, Lisa Sabin-Wilson of WordPress for Dummies fame, announced a new venture called Allure Themes.

She was nice enough to grant me an interview here on Theme Lab to offer more insight on her decision to launch a commercial theme business, and more.

Read on to see the rest of the interview with Lisa. My questions will be in bold with the responses below.

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To honor the anniversary of WordPress today, Ben Welch-Bolen of Site5 hosting has created a little thank you site with a free WordPress Anniversary Theme. On the site, you can download the theme, and leave a small thank you message.

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Imagine this scenario, you find a really cool snippet of code on one of the many WordPress tutorial sites out there and paste it in your theme’s functions.php file.

The code snippet works as advertised, and you then release your theme for sale on a well-known theme marketplace. Let’s pick a random one out of a hat and go with… ThemeForest.

Suddenly your theme becomes really popular, may be because of the massive list of apparently useful “features” you have listed on your theme’s sales page. With your theme’s success, also comes a number of support queries, mostly to do with plugins breaking while using your theme.

How did this happen, you wonder? Maybe it’s because you blindly pasted random globs of WordPress code into your functions.php file without actually thinking about or anticipating any potential compatibility issues.

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